National Donut Day
DUNKIN’
Goal
Remind the public that National Donut Day is June 2nd. They get a FREE donut with a purchase, but they need to show up at Dunkin.
Our Question
How absurd can we be on Social?
Outcome
The program exceeded our expectations and delivered by nearly 10.5% sales increase from previous year , while additionally increasing brand positive impact (we all really want free donuts at heart)
ROLE
Creative Direction, Art Direction, Strategy
DONUT FORGET
Did you forget to grab your free donut on national donut day last year? and the year before that if you are being honest.)
Dunkin’ has you covered.
We created a custom TikTok sound that could be saved and used as a custom alarm.
RE-MEME-DER
Seriously, donut forget. Absurd day-of reminders for those who STILL didn’t set their alarm.
