The Human Sponsorship
BANK OF AMERICA
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BANK OF AMERICA •
3 Cannes Shortlists, 1 Gold Clio Sports, 3 Silver Clio Sports, 1 Bronze Clio Sports,
Communication Arts Advertising Award Winner
The Boston Marathon is the world’s most elite race. Its front-runners? The fastest humans on Earth.
But in the shadow of the elites is a lesser-known 10%—runners not chasing records, but purpose.
They’re running for causes close to home. And yet, their stories often go untold.
That’s why we created The Human Sponsorship. A campaign that used Bank of America’s inaugural sponsorship as a megaphone—not for the fastest, but for the most meaningful.
Every media channel became a platform to spotlight these charity runners and help them raise more than they ever thought possible.
We transformed over 600 OOH placements across Boston, launched short films during the Oscars, took over the Boston Globe Sunday paper and more.
The results? A 78.4% year-over-year increase in fundraising, totaling a record-breaking $72MM for 168 charities.
Over 500 million impressions later, the campaign lifted more than just spirits—it boosted Bank of America’s brand, proving that doing good is good business.
Role: Senior Art Director / Design Direction
CANNES CASE FILM
The Human Sponsorship
An overview of the corporate sponsorship that did a not-very-corporate thing: put the spotlight on the humans running the Boston Marathon for charity.
And helped them raise a record $71MM (the Cannes case film had to be submitted before the final numbers were in).
As of 6/20, it had received 3 Cannes Shortlists, two in Media and one in Sustainable Development Goals.
